Building Your Brand

Your personal brand is more than just a logo or tagline— it’s how you present yourself to the world. This session will explore how to define your strengths and showcase yourself. Whether you’re an entrepreneur, a freelancer, or growing your career, learn practical tips to stand out and leave an impression.

Alex Jannello

Alex is a native New Yorker with a background in education, communications and recruiting. She joined the team at Cape Cod Art Center with the goal of expanding the National Association of Digital Artists, the first national organization committed to the digital art medium. She now does this in tandem with communications and marketing for CCAC.

Emily Mandirola

Emily is a life-long brand expert, driving business operations, marketing, and strategic growth. A dedicated mentor with EforAll, she also supports entrepreneurs in branding and strategy. Emily is passionate about leadership, storytelling, style, and travel.

Kaitlyn Rhue

Kaitlyn is a marketing expert with 20+ years of experience in digital marketing, brand development, and strategy. She’s led major website overhauls and drives growth through customer-focused strategies. She currently serves as the Marketing Director at Cape Associates. A Massachusetts native, she lives in Sandwich with her family and enjoys reading, traveling, and event planning.

Peter Theoharidis

Pete is an Certified Personal Trainer, fitness coach, and recreational athlete. After graduating from Providence College with a degree in finance, Peter decided to take an unconventional route. Since starting his business, he’s prided himself on being a student of the game.

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